So I’ve been teasing you for a year and a half about the Lipshitz Formula to Bigger Better Success and More Expensive Chocolates. Consider yourself fully frustrated because I NEVER tease that long. Now, just as your wallet was turning blue from not spraying cash in my direction, here you have it fully revealed.

Step One in the Lipshitz Formula to Bigger Better Success and More Expensive Chocolates
You may think you are failing. You aren’t. Just keep doing it.
Too many people stop when their sales are dropping, their spouses are leaving and their liver is rotting away into a tiny mass incapable of processing a thing. That’s when you are closest to success, baby! Those people are quitters! They assume if they are hemorrhaging cash, have no place to live, have not a stick of furniture to their name and are drinking a case of the cheapest beer available a day that they have hit rock bottom. Oh no, honey. That’s when you are about to go up, up, up.
#1: Change is never the answer – Whatever you do, no matter how hard people beg you to… no matter how many significant others you lose, opportunities that pass you by and erections you fail to get – NEVER CHANGE! Change is exactly what you do have but if you shake things up the slightest little bit, it’s all you will have in the future. Keep losing, keep boozing, keep punching people in the face and your odds will even out.
#2: Surround yourself with people less intelligent than you – Now, for some this might be hard, but the most precious truffles are buried in shit. Wallow in it as deep as you can. Associate with and hire people who live with their mothers, chronic alcoholics and drug users and, if you can find all three that can’t hold a job, you have hit PAYDIRT! These people are RIPE for molding and just as I urge YOU to never change, it’s important you don’t ask them to either. Acceptance is the core of a healthy company culture. Mold them into your cook, your housekeeper, your gardener – whatever suits your needs and their only talent.
#3: Break the law but don’t get caught – This one is important. Some of the most successful corporate moguls, motivational speakers and government officials live by this rule every day. It’s only punishable if you get caught. Just think about the last time you ran a red light and no cop was around. Sure the smell of burned rubber was in the air, but you got out of there lickety split. That’s what you need to do. Search for every semi loophole and stretch it like the newbie at the whore house. Then, if someone does accuse you, refer to Chip’s philosophy of deflecting blame. After all, it’s never your fault and you haven’t failed until you get caught, get arrested and lose your conjugal visits.
#4: Master these words: I’m sorry – Puppy dog eyes work too. See, you are NEVER to change but you ALWAYS need to PROMISE to change. I’m sorry works wonders. If that doesn’t work, flowers. If that doesn’t work – throw a princess party for the bitch and make her feel like a queen. Gifts work too. Although if you don’t have money that might be hard, so you better keep your ears open for Step Two.
If you want step two, give me money now.


